Advertising Language, Beauty Models and Gender Representation

Activity carried out with the students of the Medium Professional Education Students on “Hairdressing and Aesthetics”. The activity was developed in three sessions in which, through the design of a communication campaign, topics of gender representation, stereotypes, beauty canon and symbolic violence were addressed. In parallel, work was also done to improve media literacy through analysis and critical reading of media, especially advertising language, and also through content creation.

Project Details

Date: Enero 2020
Addressed to: Medium Professional Education Students
Duración: 7h
Where: IES Johan Carballeira, Bueu